NATURE REPUBLIC VITA PAIR C Launch

Hidden message delivery to NCT 127 fans, Czennies

  NATURE REPUBLIC VITA PAIR C Launch

   Hidden message delivery to NCT 127 fans, Czennies

OUR MISSION

Famous models are models for various brands as much as their fame. Consumers may not easily remember our brand among them.


We needed to create an advertising video that NCT127, the brand's exclusive model, fans would love, and we needed a way to turn their fans into fans of our brand.

IDEA

Fans have a tendency to attribute meaning to the content of their favorite celebrities or find hidden messages, and this characteristic has been utilized to create an attractive advertisement video that hides messages of love for fans to discover throughout the video. Fans voluntarily watch this video repeatedly.

OUR MISSION

Famous models are models for various brands as much as their fame. 

Consumers may not easily remember our brand among them.

We needed to create an advertising video that NCT127, the brand's exclusive model, 

fans would love, and we needed a way to turn their fans into fans of our brand.

IDEA

Fans have a tendency to attribute meaning to the content of their favorite celebrities or find hidden messages, 

and this characteristic has been utilized to create an attractive advertisement video that hides messages of love 

for fans to discover throughout the video. Fans voluntarily watch this video repeatedly.

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