GS PLAY TIRE

New type of business that tire services can also be enjoyable

GS PLAY TIRE

New type of business that tire services 

can also be enjoyable

BACKGROUND

GSMbiz, which is launching a new type of tire business in the domestic tire market, needed branding. The market is divided between tire manufacturers and distributors.

INSIGHT

Existing tire shops were not a comfortable space for consumers to use convenient services with peace of mind. GSMbiz aimed to transform into a complex tire culture space where customers can trust and visit easily and enjoy premium products and services.

IDEA

The branding started with the question, "Can tires be enjoyable?" With the belief that premium tire services should be accessible and comfortable for everyone, the concept of "Play tire" was proposed, along with the message "A place where all tire experiences are enjoyable." Through this, the aim was to become a brand that provides a joyful tire purchasing experience, with a focus on premium products and store environment.

BRAND IDENTIY

The Playtire logo was created by combining a circle, which symbolizes tires, with straight and curved lines representing roads that stretch in various directions. The result is a harmonious balance of geometric shapes. The logo's design is versatile and adaptable for various digital media, while maintaining a sleek and modern appearance. Its simple symbol and typography allow for flexible usage.

STATIONERY

INTERIOR

1F

WORKING PLACE


SHOW ROOM


2F

LOUNGE

Other Projects

BACKGROUND

GSMbiz, which is launching a new type of tire business in the domestic tire market, 

needed branding. The market is divided between tire manufacturers and distributors.

INSIGHT

Existing tire shops were not a comfortable space for consumers to use convenient services with peace of mind. GSMbiz aimed to transform into a complex tire culture space where customers can trust and visit easily and enjoy premium products and services.

IDEA

The branding started with the question, "Can tires be enjoyable?" 

With the belief that premium tire services should be accessible and comfortable for everyone, 

the concept of "Play tire" was proposed, along with the message "A place where all tire experiences are enjoyable." 

Through this, the aim was to become a brand that provides a joyful tire purchasing experience, with a focus on premium products and store environment.

BRAND IDENTIY

The Playtire logo was created by combining a circle, which symbolizes tires, with straight and curved lines representing roads that stretch in various directions. 

The result is a harmonious balance of geometric shapes. The logo's design is versatile and adaptable for various digital media, while maintaining a sleek and 

modern appearance. Its simple symbol and typography allow for flexible usage.

STATIONERY

INTERIOR

1F

WORKING PLACE

SHOW ROOM

2F

LOUNGE

Other projects